Courses

This course explores essential ethical principles and dilemmas faced by communication professionals in diverse settings, with a focus on the challenges posed by media and emerging technologies, including artificial intelligence (AI). By integrating theoretical frameworks with practical applications, students will examine strategies for effective and ethical communication within professional contexts. The course emphasizes the identification, analysis, and evaluation of ethical issues in interpersonal, organizational, and mediated environments, including the use of AI in digital communication. Students will develop a comprehensive ethical framework, enabling them to navigate moral challenges in both traditional and technology-driven communication efforts while upholding integrity and transparency.

This course examines the theories, strategies, and practices of strategic communications with an emphasis on the crucial role strategic communications plays to achieve organizational objectives. Topics include communication strategies, media, audience identification, message development, and the role of strategic communications in organizations and in society. The critical role of digital media in developing and executing an effective strategic communications plan will be explored.

This course explores the role of artificial intelligence (AI) in transforming strategic communication practices, equipping students with the skills to leverage AI tools for data analysis, content creation, audience targeting, and campaign optimization. Students will examine how AI technologies can enhance communication strategies and improve decision-making processes. Students will learn to incorporate AI into their communication workflows, developing innovative solutions for engaging audiences and measuring the effectiveness of communication efforts in a digital landscape. The course will also address ethical considerations surrounding the use of AI in communication.

This course explores the essential role of social media, digital content, and artificial intelligence (AI) in achieving organizational goals. Topics include creating content for multiple platforms, utilizing AI tools for content personalization and audience targeting, measuring success, and analyzing the digital media environment. Students will become familiar with a range of digital media tools, including AI-powered platforms, discuss their applications, and explore the ethical and practical implications of AI in digital communication.

This course examines organizational crisis communication with an emphasis on crisis prevention and planning ethical and effective crisis response. Topics include theories and research related to organizational communication before, during, and after crises. Emphasis will be placed on the use of media and an audience-centered approach.

This course provides a comprehensive exploration of foundational and contemporary communication and media theories, equipping students with essential frameworks for analyzing communication practices. Students will learn how communication theories are developed, analyzed, evaluated, and applied. The course also explores the evolution of these theories in relation to emerging technologies and digital media.

This course examines provides the knowledge and techniques necessary for effective strategic planning. Topics include situational analysis, audience research, data analytics, and content creation. Emphasis will be placed on creating strategic plans that encourage organizational growth through data-driven analytics.

This course studies the principles and techniques used to design and evaluate social scientific research. Students will learn to design research studies, collect and analyze data, and interpret findings, equipping them with essential skills for conducting rigorous social science research. Emphasis will be placed on ethical considerations and practical applications of research methods in various social contexts.

This course will examine the role of marketing manager as strategy planner. An integrated approach will be followed for developing the marketing mix, understanding the buyer, and implementation of the organization’s marketing program. Students will develop their critical problem-solving skills through the analyses of case studies and real world marketing applications.

This course is concerned with describing, predicting, and understanding how people behave in organizations. With a firm understanding of organizational behavior, managers may improve the performance of their organization and experience substantial improvements in their abilities for job selecting, training, and motivating employees. Topics include communication, culture, group dynamics, motivation, organizational design, and organizational development.