Why should I major in film and media arts?
The University of Pikeville's program in Film and Media Arts is dedicated to the study of film and digital media as an integral aspect of a liberal arts education. It integrates digital technologies with traditional forms of artistic methods of expression through images. The program is multi-disciplinary in approach, drawing together interests from across the College of Arts and Sciences to provide students with a comprehensive understanding of the media arts and the relationship between art, media, technology and business through a curriculum that will include not only Film and Media Arts courses but course work from communication, art, business, English and computer science.

What can I do with a film and media arts degree from the University of Pikeville?
Upon completion of the program, students will be versed in the history, theory and concepts of digital media and its importance to and effect on society. Using film and media arts as a platform, students will be able to identify and acknowledge diverse opinions, cultural experiences, ethical, legal and social issues within the work they examine and create. Students will demonstrate a mastery of the concepts, tools and equipment used in the creation of digital media as well as develop key skills needed to work as an industry professional in theoretical study or in the creation of digital media.

Film and Media Arts at the University of Pikeville
The film and media arts program is a part of the Division of Humanities. The program prepares students for advanced study in film and media arts or for careers in the growing fields of interactive and visual communication, creative services, and media. Students graduating with experience in film and media arts may choose to enter career fields such as journalism, broadcasting, video and multimedia production, audio production, public relations, web design, publishing, video game programming, writing criticism, and advertising.  

Film and Media Arts Degree Options
Bachelor of Science (B.S.) or Bachelor of Art (B.A.)
Film and Media Arts Careers
Film Director
Television Producer
Broadcast News Reporter
Radio Marketing Executive
Sports Anchor
Computer Animator
Comic Book Creator
Corporate Video Producer​
Digital Marketing Specialist
Web Designer


FMA 135 Introduction to Film and Media Arts
The course is a survey of and an introduction to film, the broadcast industry, and electronic media. This course is primarily lecture driven but concepts are reinforced through several hands-on projects. Prerequisite: ENG 099 or ESL 031 with a grade of “C” or better or placement beyond.

FMA 170 Digital Imaging
This course is a study in how computers can be used to create and manipulate images using Adobe Photoshop. Students will also learn how to use the program to color digitized hand-drawn artwork and create short animations. This course provides a combined lecture and lab experience. Prerequisite: ENG 099 or ESL 031 with a grade of “C” or better or placement beyond.

FMA 235 Basic Video Production
This course introduces the basic technological skills required for digital video and audio production. Students will examine ideas of storytelling, conceptual and aesthetic principles, and media ethics while using digital video cameras, audio recorders, and non-linear video editing software. This course provides a combined lecture and lab experience. Prerequisite: BUS 215 or COM 102 or CS 101 (or higher CS course) or FMA 135 or FMA 170.

FMA 255 Film Studies
This course examines the film medium with emphasis on aesthetics, theory, and methods of critical analysis. Students will explore the history and stylistic elements of film as a mass medium and an art form. Movements, trends, and historical significance of topics relating to film history and film criticism will be studied. Prerequisite: ENG 111 or ENG 114.

FMA 325 Scriptwriting
This course covers storytelling techniques and provides practice in writing short scripts for narrative, documentary, and broadcast television productions. Students write their scripts outside of class time while class meetings focus on lectures, discussions, and critiquing each other’s work. Prerequisite: ENG 112 or ENG 115.

FMA 330 Intermediate Broadcasting
This course provides an intermediate approach to the principles and practice of producing content for television broadcast. Students will learn how to create news packages, film sporting events, and various types of programming in a studio environment. The course will be a combination of lecture and lab experience with an increased emphasis on advanced shooting and editing skills. Students will be expected to meet high production standards so that their work is suitable for broadcast on local television. Prerequisite: FMA 235.

FMA 335 Digital Film Production
This course focuses on advanced techniques of digital film production and increases the students’ understanding of visual storytelling and expression. Students will build upon skills learned in FMA 235 to create multiple short films including a documentary and a traditional narrative film. The course will combine lecture and lab experience. Prerequisites: FMA 235 and FMA 255. Prerequisite or co-requisite: FMA 325.

FMA 355 Advanced Studies in Film
This course presents advanced topics in the analytical study of narrative and documentary film. The course focuses on specific movements in film, filmmakers, and the historical, aesthetic, and political concepts involved with each. The course will include a variety of subjects such as Appalachian documentary, contemporary American cinema, and Latin American cinema. Prerequisite: ENG 112 or ENG 115 and FMA 255.

FMA 375 Web Design and Development
This course provides students with a foundation for Web site development and enables them to storyboard, design multimedia Web pages, effectively integrate animation into Web site design, and analyze trends and issues in Web design. Students will also utilize the latest Web page editing software, site maintenance tools, graphics, and animation software to enhance site design. Prerequisite: BUS 215 or COM 102 or CS 101 (or higher CS course) or FMA 135 or FMA 170.

FMA 390 Special Topics
This course is a study of selected topics of interest in the field of film and media arts. The topic may differ each time the course is offered and may be proposed by the instructor or students. This course may be taken for credit any number of times, provided that a different topic is studied each time. Prerequisites: Determined by the content of the offered course

FMA 400 Senior Production
This course requires students to demonstrate knowledge of pre-production, production, and post-production by pitching, developing, and producing a short narrative or documentary film designed for film festival entry. Students will be responsible for all aspects of the production, and the final piece must adhere to high technical standards of production quality. Students will also be required to write a distribution plan for their project. Prerequisites: FMA 255, FMA 325, and FMA 330 or FMA 335.

FMA 430 Advanced Broadcasting
This course focuses on advanced techniques of television and broadcast production. Building upon already developed skills, students will create high-quality news packages, shoot coverage of sporting events, and produce television programming in a studio environment. The course will be a combination of lecture and lab experience with an increased emphasis on professional standards for content. As part of the course, students are expected to be heavily involved in the production of various television programs. Prerequisite: FMA 330 or FMA 335.

FMA 435 Client-Based Video Production
In this course students will learn to write, shoot, and edit client-based video productions. By working on a variety of commercial, promotional, educational, and documentary projects for local groups and organizations, students will gain valuable real life work experience. This course also emphasizes the importance of communicating with clients so that the end product meets their standards and fulfills their needs. Prerequisite: FMA 330 or FMA 335.

FMA 498 Internship in Film and Media Arts
The course provides a supervised field placement experience for the advanced film and media arts major in an organization, business, or media outlet related to the field of film and media arts. Open only to film and media arts majors, usually in their senior year, after fulfilling most other course requirements. Prerequisite: FMA 330 or FMA 335; Open only to film and media arts majors.

FMA 499 Directed Study in Film and Media Arts
This course is a directed study in a specific area of film and media arts literature and practice not covered by existing courses within the curriculum. Prerequisites: Permission of the Instructor, Division Chair, and Dean of the College of Arts and Sciences.

Name: Bruce Parsons
Title: Adjunct Instructor of Film & Media Arts
Email: BruceParsons@upike.edu
Phone: 606.218.5273
Office: Community Technology Center 4th Floor

Name: Andrew Reed
Title: Assistant Professor of Film & Media Arts
Email: AndrewReed@upike.edu
Phone: 606.218.5972
Office: Community Technology Center 130

Name: Darrell Riffe
Title: Adjunct Professor of Film & Media Arts
Email: DarrellRiffe@upike.edu
Office: Off Campus

FMA Equipment

Video Production Equipment

The film & media arts production courses utilize a variety of video cameras. Students will have access to an array of Panasonic Lumix GH3, Sony XDCAM EX, and Sony NXCAM cameras. The program also utilizes a large array of professional production secondary equipment – Manfrotto and Libec tripods, wireless microphone kits, Zoom audio recorders, shotgun microphones, and Lowel and Arriflex lighting packages. Students will also have access to a Sony Anycast HD production switcher, green screen technology and Livestream devices.

Video Editing Lab/Suites
Students in production classes have access to a computer lab filled with 20 iMac computers.  On the computers students have access to the full Adobe Creative Cloud; through our FMA 235 course students will learn the basics of Adobe Premiere Pro and in advanced courses students will gain assistance in other programs they may choose to learn such as After Effects, Photoshop, and Audition.

Pike TV was formed to develop professional quality programming, to increase citizen access to government meetings in Pike County, to provide informative television programs of interest and value to residents which are not otherwise available or provided by other sources, to provide programming through which the quality of community life may be improved and viewership of the channel may be increased, and to distribute funds in connection with activities related to the above purposes. In addition to these the channel is also chartered to provide its equipment and facilities to the University of Pikeville in order to provide students the opportunity to receive hands-on production and post-production experience. Many of the film and media arts classes are conducted in the Pike TV studio.

Click here to learn more about Pike TV and to view their original programming.

UPIKE U-Parodies is a video contest for individuals, campus organizations, clubs and teams and is held each semester. To participate, students are invited to create a short, funny parody video of a popular TV show or film using members of the group and set it at UPIKE. Our event is a partnership with What’s Up Wednesday and there will be free candy and pizza for attendees! This year we are also offering $300 in prize money to the best films.

1st Place - $150
2nd Place - $100
3rd Place - $50

Participating groups should bring people to support their video during the screening to increase chances of winning additional awards. Special bonus awards will be given out to the films that receive the biggest show of support and receive the most laughs.

How to Enter
Plan, shoot and edit your parody video. Videos may be shot and edited on a smart phone or other video production and computer equipment you might have.

Upload the video to YouTube as an “unlisted” video. Email the YouTube link to Andrew Reed, Assistant FMA Professor, at AndrewReed@upike.edu along with the name of the Director of the video.

Alternatively, you can hand deliver your video to Andrew Reed in CTC 125 on Mondays & Wednesdays from 1 – 2:30 p.m., or Tuesdays & Thursdays from 12:30 - 1:30 p.m.

If you need assistance with your video come to CTC 125 between 3-5 p.m. and speak with our FMA lab assistants or email Andrew Reed.

Deadlines and Restrictions
Videos are due March 8th.

Videos should be less than seven minutes in length and the content appropriate for a PG audience.

Videos are subject to approval before being screened. Inappropriate jokes about sensitive issues related to UPIKE will not be allowed.

Event Dates
Wednesday, March 9 - 7 p.m. in Chrisman Auditorium
(Videos are due on Tuesday, March 8th to Andrew Reed.)

There has never been a better time to be a UPIKE Bear! APPLY NOW
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