University of Pikeville

Coleman College of Business
Graduate Admissions
(606) 218-5251


MBA Program Coursework

As a UPIKE MBA student, you’ll complete 21 credit hours of core coursework and 9 credit hours in a selected concentration: professional, healthcare management or entrepreneurship.

MBA Core Courses

The focus of this course is on managerial accounting concepts, including costing, budgeting, forecasting, planning and control. Additional emphasis is placed on preparing and using financial statements as well as various managerial reports for decision making.

This course develops the statistical tools necessary to numerically analyze problems faced by businesses. You will construct, measure and analyze variables appropriate in the study of business decisions. This includes the proper design of experiments, collection of data, summary measures and hypothesis testing. You will use linear regression to analyze relationships between variables and to identify time trends in data.

This course develops the economic tools necessary for profit maximization. Profit maximization has two key elements: a firm’s revenue and a firm’s costs. Consumers are the source of a firm’s revenues. Thus, you will analyze consumer behavior. To understand costs you’ll first analyze production theory – the study of resources and their use. Resources require payment; therefore, production theory leads to cost theory. Finally, you will analyze profit maximizing behavior in the following market structures: perfect competition, monopoly, monopolistic competition and oligopoly.

This course details an examination of the role of financial management of the firm in short-term and long-term resource utilization. Emphasis is given to the basic techniques utilized in financial decision making such as valuing cash flows, designing capital structure and determining the optimal capital structure of a firm, managing working capital, project valuation, interest rate structure, bond and stock valuation, required rates of return and financial forecasting with ratio analysis.

This course will examine the role of marketing manager as strategy planner. An integrated approach will be followed for developing the marketing mix, understanding the buyer, and implementation of the organization’s marketing program. Students will develop their critical problem-solving skills through the analyses of case studies and real world marketing applications.

Leadership is the process of influencing other people to achieve organizational goals. This leadership course traces the evolution of leadership thought and theory. Students will develop their skills of critical analysis and work to translate theory into practical application. Primary focus is given to expanding the scope and depth of the student’s leadership knowledge, self-knowledge and personal model of leadership via research, case study, experiential exercises and leadership skills practice.

This course is designed for you to attain the skills necessary to create and sustain competitive advantage through strategy formulation. This is accomplished through learning how to analyze industries and competitors to ascertain the risks and opportunities, and developing the firm’s resources and capabilities to capitalize on strengths and overcome weaknesses. The course will provide exposure to the theories, models and techniques of strategic management through text, cases, video and experiential activities.

Professional Concentration Courses

This course will explore the salient issues facing managers today. Ethics, social responsibility, sustainability and legislation are concerns in the business environment managers must contemplate when making decisions. Managers will encounter ethical dilemmas and are responsible to numerous stakeholders. Through text, case studies, videos and experiential learning, you will improve skills of moral reasoning and ethical decision making.

This course emphasizes the importance of managing manufacturing and service operations in organizations. Students will learn how and where to minimize waste and expenses to improve quality in organizations by applying the concepts and techniques taught in operations management to improve quality and efficiency. For managers to make informed decisions for improving the planning, scheduling and controlling of a firm’s operations; they must understand process analysis, quality, productivity, workflow analysis, project management, inventory management, capacity analysis, etc.

This course is concerned with describing, predicting, and understanding how people behave in organizations. With a firm understanding of organizational behavior, managers may improve the performance of their organization and experience substantial improvements in their abilities for job selecting , training, and motivating employees. Topics include communication, culture, group dynamics, motivation, organizational design, and organizational development.

Healthcare Management Courses

A survey of the legal environment of the health services industry in a policy perspective, with particular attention to the tensions and trade-offs between quality and cost concerns.

Topics for study may include access to health care; private and public programs for financing and purchasing health services; the role of professionalism versus the new commercialism in healthcare; the application of antitrust law in professional fields; public regulation of institutional providers; certification of need; personnel licensure; private personnel credentialing and institutional accreditation; liability for medical accidents; legal liabilities associated with the administration of health benefits; and public regulation of managed-care organizations.

The course examines the strategic effectiveness, operational efficiency and patient experiences of information technology (IT) in healthcare organizations. This course is designed around clinical and business applications for healthcare and focuses on critical IT management, technology and data issues for the healthcare industry. You will explore IT topics, such as healthcare analytics, data security, cloud computing, and IT project selection and implementation. The conceptual framework of the course is a process perspective where (1) the IT strategy is shaped by external and internal forces, is aligned with the organizational strategy and drives the IT processes, and (2) the IT processes are enabled by the competencies and capabilities of the IT providers and users.

This course will explore current trends and cultural issues in healthcare. While examining the U.S. healthcare system, an in-depth analysis of current and potential trends will be studied. Other topics will be selected to study relevant issues in the healthcare industry.

Entrepreneurship Courses

This course focuses on the initial stages of entrepreneurship and innovation. The ability to generate ideas, identify problems and find gaps in the market will be studied. Students will learn to assess the feasibility of their ideas in order to develop legitimate plans to seize viable opportunities.

To stay competitive in today’s business environment companies must innovate. Technology advancements, globalization and direct competitors are forces corporations must consider. Corporate entrepreneurship is the process of seeking the opportunities, marshalling resources and executing to achieve innovation, growth and advantage for the established organization. This course will examine the methods and activities involved.

In this course, students will develop a detailed business plan for a start-up company and prepare to present their plan in competition events. To gain an understanding of the entrepreneurial process, the major topics of opportunity recognition, value proposition, feasibility analysis, business models, the founding team, critical risks, market strategy, and capitalization will be examined. Experiential learning is also strongly emphasized as student teams will actually work outside of the classroom to find, interview, and acquire customers, suppliers, and the relationships necessary to starting a venture.

Strategic Communication Courses

As a UPIKE MBA student in the Strategic Communication specialization, you will complete 15 credit hours of core coursework and 15 credit hours in the Strategic Communication specialization.

Business Statistics (BUS 546), 3 credit hours
Marketing Management (BUS 571), 3 credit hours
Organizational Behavior (BUS 580), 3 credit hours
Leadership (BUS 585), 3 credit hours
Strategic Management (BUS 590), 3 credit hours
Legal and Ethical Issues (BUS 537), 3 credit hours
Principles of Strategic Communication (COM 554), 3 credit hours
Digital Media (BUS 564), 3 credit hours
Crisis Communication (COM 574), 3 credit hours
Strategic Communication Planning (COM 584), 3 credit hours


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