Why should I major in business?

Majoring in business at the University of Pikeville is a challenging experience, one that prepares students to compete effectively in today’s fast paced world. Modern society demands liberally educated business leaders who work in firms, government agencies and non-profit organizations. They are entrusted with managing the financial, material and human resources of their organizations so as to produce the maximum benefits for their investors, employees and society as a whole. Studies in this area focus on those areas of human knowledge that deal with the operation of modern business enterprises and other organizations. What is sought among prospective employees is the development of certain skills and abilities that can be developed not only through an academic major but through courses taken as part of one’s general education, and through internships, directed studies, tutorials, seminars, study abroad, work-study and summer employment and volunteer experiences.

What can I do with a business degree from the University of Pikeville?
The goal of the business program at the University of Pikeville is to provide students with a real-life business background as well as a firm foundation in the liberal arts. Emphasis is also placed on improving interpersonal skills, developing analytical abilities and increasing understanding of ethics in the business environment. It is somewhat common for business graduates to embark on postgraduate degrees. Many who enter the workforce immediately after graduating choose work related to their degree. However, the leadership/management skills, communication/writing skills, research/analytical skills and technical/computer skills in particular are often highly regarded by many other employers.

Business at the University of Pikeville
The Coleman College of Business offers programs designed to provide basic competencies in and understandings of the practices of business, economics and accounting and their impact on society. Programs leading to associate, baccalaureate and master's degrees are designed to prepare students for careers in various fields of business are offered. The Bachelor of Business Administration (B.B.A.) degree candidates must fulfill general studies and business core requirements as well as emphasis in one of the following: accounting, health care management, management orsport management.

Business Degree Options
Associate of Science (A.S.) with emphasis in:
  • Accounting
  • Management
Bachelor of Business Administration (B.B.A) with emphasis in:
  • Accounting
  • Health care Management
  • Management
  • Sport Management

Business Careers
Athletics Administrator
Benefits Coordinator
City Manager
Financial Planner
Health Services Manager
Insurance Agent
Loan Officer
Marketing Director
Retail Manager
Sales Representative
Sports Broadcaster


BUS 100 Personal Money Management
This course is designed to assist the consumer in management of personal financial affairs. Topics are consumerism, insurance, savings instruments, banking, personal expenditures and budgeting, personal taxes, home ownership, introduction to investments, and estate planning.

BUS 105 Foundations of Business
A study of the dynamic field of business and how it impacts individuals and our world. The focus is on introducing the importance of business and how the functions of a business organization work together to provide society with goods and services. Topics include business ownership, economics, marketing, management, production, social responsibility, and entrepreneurship.

BUS 206 The Entrepreneurship Mindset
This foundation course in entrepreneurship explores entrepreneurial thinking and behavior. The class introduces entrepreneurship as an approach to life and one’s career. It examines the nature of entrepreneurship and the entrepreneur, contemplating the role of entrepreneurship in society. The key focus is on entrepreneurship as a process which anyone can master. The course is designed around the major stages in this process. An overview of factors which are crucial to entrepreneurial success and how to approach these issues is provided.

BUS 215 Computer Applications for Business
This course is designed to provide students with a wide variety of hands-on experiences in word processing, spreadsheet, database, and presentation software, as well as Internet applications, Web page development, and the latest in computer applications for the business world.

BUS 231 Principles of Accounting I
This course introduces students to the principles, rules, and procedures of accounting in the context of profit-on experiences in word processing, spreadsheet, database, and presentation software, as well as Internet applications, Web page development, and the latest in computer applications for the business world.

BUS 232 Principles of Accounting II
A continuation of BUS 231 (Principles of Accounting I) with emphasis on the preparation of statements and reports for users inside the business entity. Prerequisite: BUS 231.

BUS 270 Foundations of Sport Management
This course will provide students with an introduction to the sport industry, management and leadership in sports, sport governance planning, policy-making, program evaluation, budgeting, public relations and sport psychology. It provides an overview of the responsibilities of those involved in the sport industry, (interscholastic, intercollegiate and professional). Strong emphasis is placed on the future development of sport and career opportunities. Prerequisite: ENG 111.

BUS 275 Foundations of Healthcare Management
This course is designed to develop the student’s understanding of healthcare organizations and the delivery of health services within the United States. It provides a broad introduction to the field and examines the historical, philosophical, theoretical and political issues affecting the health service profession. The role of various providers of Healthcare systems are examined. This course will also provide students with an opportunity to explore the health sciences professions through a professional shadowing experience. Prerequisite: ENG 112.

BUS 305 Management Information Systems
This course is designed to make the students knowledgeable about the fundamentals underlying the design, implementation, control, evaluation, and strategic use of modern, computer-based information systems for business data processing, office automation, information reporting, and decision making. Although some of the effort will be devoted to hands-on work with business software, the major emphasis will be on the managerial and strategic aspects of information technology. Prerequisite: BUS 215.

BUS 310 Accounting Information Systems
Emphasis is on developing a conceptual understanding of accounting information systems. This course combines information systems concepts, computer technology, and accounting issues. Topics include computer security, information privacy, accounting cycles, specialized journals, systems development, computer crime, database applications, e-commerce and other information systems issues. Discussion of current literature and use of a computerized accounting system will be included. Students will also gain proficiency in using Microsoft Excel to perform accounting functions and create accounting documents. Prerequisites: BUS 215 and BUS 232.

BUS 311 Ethical Issues in Sport
This course is designed to introduce sport management students to basic ethical principles so that they may deal with managerial situations that often arise in sport industry settings. Students will be introduced to ethical concepts and theories that will provide a background for development of comprehensive ethical decisions. Prerequisite: BUS 270.

BUS 321 Legal Issues in Healthcare
Legal issues in healthcare examines sources of legal authority and legal constraints in Healthcare. Emphasis will be on patient rights, informed consent, organizational and professional liability, facilities regulations and malpractice. Prerequisites: BUS 275.

BUS 322 Sport Law
This course examines the governance of professional and amateur sport activities by the various governing agencies. Students will conduct research and become familiar with these agencies, their authority, organizational structure, and functions. The role and influence of sport commissions and other governmental bodies on sport governance is also explored, along with the sanction and appeal processes utilized by the agencies. Prerequisite: Junior standing.

BUS 323 The Legal Environment of Business
An overview of the legal environment including forms of business ownership, judicial reasoning, contract formation and performance, social responsibility, torts, business crimes and government regulation.

BUS 324 Advanced Legal Topics
Covers personal property and the law of sales, commercial paper, and bailment of property.

BUS 325 Principles of Management
An examination of the principles and techniques underlying successful organization and management of business activities. Topics include the major schools of management thought and managerial functions of planning, organizing, leading, and controlling. The role of the manager as a decision maker is emphasized through exercises and case studies. Prerequisite: Junior standing or consent of the Instructor.

BUS 327 Business Communications
A study of the types of communication required to function effectively in the business environment. Students will learn about message strategy, effective business writing including formal report writing and other business correspondence, presentation skills, verbal and non-verbal components of communication, and dyadic and small-group communication. Appropriate computer technology will be incorporated into the course such as use of the Internet, e-mail, etc. Prerequisites: BUS 215 or CS 101 (or higher CS course), ENG 112 or 115 and COM 225, or permission of the Instructor. Cross-listed as COM 327.

BUS 328 Principles of Marketing
A study of marketing behavior of the firm as it supplies the goods and services to consumers and industrial users. Topics include the role of marketing in society and within the firm, consumer behavior, market targeting, and the proper development of the marketing mix of product, price, promotion, and distribution. Prerequisite: Junior standing or consent of the Instructor.

BUS 329 Sport Marketing
Students apply the fundamentals of marketing – target market, product, price, marketing channel, and marketing communication – to the sport industry. Students gain an understanding of sport as a product and its unique aspects. Prerequisite: Junior standing.

BUS 330 Behavior in Organizations
An analysis of approaches to managing modern organizations, using organizational theory to evaluate human interactions. The focus is on small group behavior with an emphasis on leadership, perception, communication, diversity, and team building. Prerequisite: BUS 325.

BUS 331 Intermediate Accounting I
A study of the methods of classification, valuation, and disclosure of the major balance sheet, accounting, and financial statements and reports for users inside the business entity. Prerequisites: BUS 231 and BUS 232.

BUS 332 Intermediate Accounting II
A continuation of BUS 331, covering major balance sheet accounts and financial statement presentation at the professional level. Prerequisite: BUS 331.

BUS 334 Sport in Society
This course examines the relationship between sport, both professional and amateur, and society. Students apply critical thinking skills to analyze current sport-related controversies, and gain a deeper understanding of the relationships between sports and global social issues such as gender, ethnicity, social class, economics, politics and mass media. It will also examine the social and cultural history of sport and its influence on our social institutions, such as politics, the economy and government. Prerequisites: ECN 201 or ENC 202 or SOC 119. Cross-listed as SOC 334.

BUS 335 Retail Management
A strategic approach to the field of modern retailing, including traditional bricks-and-mortar and non-traditional retail businesses. Topics include retail formats, site selection, merchandise management and the establishment of a retail image with a focus on relationship retailing. Prerequisite: BUS 325 or BUS 328.

BUS 343 Federal Taxation
An introduction to the income tax laws affecting individual taxpayers. Emphasis is placed on the determination of income and deductions. Other topics include property related transactions and a general overview of the various taxable entities, including corporations, partnerships, S corporations, estates, gifts, and trusts.

BUS 344 Applications of Taxation
Practical applications of taxation using professional tax return preparation software. Students will be given actual and/or realistic taxpayer scenarios for which to prepare tax returns. Students will also learn how to file both paper and electronic tax returns with the IRS. Prerequisite or corequisite: BUS 343 Federal Taxation.

BUS 345 Managerial Accounting
A one semester study of the function of the cost accountant and basic concepts of the field. Particular emphasis is placed on the cost information system and accumulation procedures; and planning and controlling the major elements of cost, material, labor, and production overhead. Prerequisite: BUS 331.

BUS 346 Issues in Entrepreneurship
This course explores common issues and difficulties experienced by entrepreneurs while starting and operating their businesses. Cases will be used and guest speakers will visit to share their personal experiences to examine topics such as ‘the dilemma of partners’, ‘the dilemma of debt versus equity’, ‘the dilemma of starting a business in school versus waiting’, and various other dilemmas. Prerequisite: BUS 206.

BUS 357 Leadership Theory and Practice
The purpose of this course is to examine the relationship of leadership philosophy to leadership theory and the translation of this relationship into practice. Students will be exposed to various leadership theories and concepts upon which to develop a universal understanding of leadership. The course will assist students in developing their knowledge, attitudes, skills, and aspirations regarding leadership theory and practice. Other issues covered will include leadership history, change, visioning, coaching, followership, personal and professional goal setting, team dynamic and critical thinking. Prerequisite: ENG 112 or ENG 115.

BUS 360 Principles of Selling
A study of the principles of selling in a professional context, including developing a sales presentation and building customer relationships. Prerequisite: BUS 328.

BUS 363 Sport Information Management
This course is an intensive exploration of selected topics in sport information. Discussion of media, writing, social media, and current trends in the field will be studied. Prerequisite: BUS 270 and junior standing.

BUS 366 Corporate Entrepreneurship
An examination of entrepreneurship inside larger companies, this course explores obstacles to entrepreneurship inside established firms and the reasons these obstacles develop. Entrepreneurship is approached as a source of sustainable competitive advantage in companies. The course assesses how firms can become faster, more flexible, more aggressive and more innovative in order to maintain the competitive edge. Prerequisite: BUS 206

BUS 370 Ethics in Business and Information Systems
This course is designed to educate future business managers and IT professionals on the tremendous impact ethical issues have in today’s global environment. Students’ ethical morals will be explored and enhanced as they review difficult ethical situations. Emphasis will be on applying good ethical principles in the real world of work and examples, both good and bad, will be presented and analyzed concerning what is good, evil, right, wrong, legal, illegal, justice, value, duty, and obligation in today’s business environment. Prerequisite: Junior standing or consent of the Instructor.

BUS 371 Ethical Issues in Healthcare Management
The course will examine moral reasoning and ethics as they pertain to the healthcare industry. Written codes of ethics will be examined. The obligation to patients, the community, associates and employing organization will be considered. BUS 275.

BUS 373 Globalization of Sport Industry
This course provides an analysis of the impact of the globalization of sport in relation to the organization and management of international sports, including the Olympic movement and the examination of U.S. amateur and professional sports. A comprehensive investigation of international governance, political, social, and economic issues which leagues and corporations must consider in conducting business in foreign markets. Several key areas of international business, as they relate to sport business, are explored including the scale, scope and organization of global sports, globalization, internationalization, cultural aspects, international marketing, political risk, financial/economic risk, human rights, ethical dimensions, role of media, technology and professional sport leagues. Critical thinking skills are enhanced with the use of case situations and group discussions related to the organizational, social, and cultural differences of the global sport community. Prerequisite: BUS 270.

BUS 375 Web Design and Development
This course will provide students with a foundation for Web site development and will enable them to storyboard, design multimedia Web pages, effectively integrate animation into Web site design, analyze trends and issues in Web design, and utilize the latest Web page editing, Web site maintenance, Web graphics, and Web animation software to enhance Web site design. Prerequisite: BUS 215 or CS 101 (or higher CS course). Cross-listed as COM 375.

BUS 380 Managerial Finance
An overview of basic financial principles including evaluation of financial performance, cash flow, time value of money, risk and return, asset management and capital budgeting. Prerequisites: BUS 232 and MTH 200 or PSY 285.

BUS 381 Healthcare Reimbursement Systems
This course provides an in-depth analysis of healthcare reimbursement systems; health insurance fraud and abuse; and procedures for patient accounting and cash flow forecasting. Prerequisite: BUS 275.

BUS 385 Electronic Commerce
This course is designed to familiarize individuals with current and emerging electronic commerce technologies using the Internet. Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, rudimentary electronic commerce Web site design, social, political and ethical issues associated with electronic commerce, and business plans for technology ventures. The purpose of this course is to educate a new generation of managers, planners, analysts, and programmers of the realities and potential for electornic commerce. Prerequisite: BUS 215.

BUS 386 New Venture Money Management
Approaches to raising and managing money in emerging enterprises are introduced. The course includes an examination of the many sources of financing for start-up and early-stage ventures, and when a given source is relevant for a particular type of venture. Attention is devoted to determining financial needs of new ventures. The critical role of valuation is reviewed. Issues in formulating and negotiating deal structures are investigated. Prerequisites: BUS 231 and BUS 206.

BUS 406 New Venture Creation
This course is a hands-on experience for students who want to learn the process of how to create an innovation-based new venture. Students will work to develop the essential parts of a business model including: opportunity recognition, feasibility analysis, cost structure, revenue models, competitive positioning, and team-building. Students will write a business plan and develop presentations to pitch their new business idea. Prerequisites: BUS 231 and an additional 12 hours of business courses.

BUS 422 Sport Psychology
This course will focus on the psychological factors related to motivation, participation, and exercise adherence in sport venues. Students will explore how psychological and social variables influence participation and performance in sport and physical activity, and how participation in sport and physical activity affect the psychological well-being of the individual. Prerequisite: PSY 110 and Junior standing. Cross-listed as PSY 422.

BUS 426 Human Resource Management
This course offers an overview of the legal, social, and organizational issues involved in the management of employees in the emerging workforce. The focus is on current business events related to human resource management, including organizational practices and the legal aspects of recruitment, selection, training, orientation, and assessment of the organization's personnel. Issues of discrimination, employee rights, family leave, labor relations, and the assessment of the company's human resource needs are also included in this course. Prerequisites: Junior standing or permission of the academic advisor and the Instructor.

BUS 429 Sport Licensing/Strategic Alliances
This course will explore why and how sport licensing is used effectively in the global business of sport. Both theoretical and applied perspectives will be used. The course will examine the strategic rational and different forms of sport licensing and how sport managers can use sport licensing to lead their companies to achieve growth and other key objectives. Course content will include examining US and international sport leagues and how they administer their licensing programs. The course will cover the process of identification of licensing opportunities, selection of business partners, process of establishing a license agreement, international licensing and the management of licensing relationships. In addition, students will be introduced to strategic alliances with an emphasis on why and how domestic and international alliances may be used to achieve sport enterprise objectives. Prerequisite: BUS 322.

BUS 431 Advanced Accounting
Advanced accounting closely links theory and practice while providing examples and illustrations that are common to real world accounting. The focus of the course is on business combinations, multinational accounting, special reporting concerns, governmental and not-for-profit concepts, and fiduciary accounting. Prerequisite: BUS 332 or consent of the Instructor.

BUS 440 Auditing
A one semester study of the field of auditing as it applies to certified public accountants. Emphasis is placed on the theory of auditing, including the study of internal control and the weighing of evidence; and the environment of public accounting, paying particular attention to legal, ethical, organizational, and technical aspects of the attest function. Prerequisite: BUS 332.

BUS 454 Facilities Management
This course focuses on the fundamentals of operating a sport facility. Emphasis is placed on examining various quality management techniques and the development of performance measurements associated with event and facilities operations. Project management skills are developed within the framework of sport event and facilities design, maintenance, planning, operations, scheduling, and controlling. Operational topics are explored through both a qualitative and quantitative perspective. Students will be asked to plan and conduct an event on campus. Prerequisites: BUS 215, BUS 232, BUS 325, ECN 201 or ECN 202.

BUS 455 Operations Management
A study of modern theory and practice for planning, scheduling, operating, and controlling the production and operations process in both service and manufacturing environments. Students will learn to solve problems using operation research models and other quantitative tools to support decision-making in various activities of operations management. Topics include productivity measurements, forecasting, resource planning and allocation, facilities location and design, job design and measurement, planning and scheduling, quality control, inventory systems, and optimization of cost. Appropriate computer technology will be incorporated into this course. Prerequisites: BUS 215, BUS 232, BUS 325, ECN 201 and ECN 202, and MTH 200 or PSY 285.

BUS 461 Healthcare Policy
This course addresses the relationship between the politics of healthcare and the health policymaking process within the context of historical, economic, cultural, and political environments. The roles and responsibilities of government, consumers, special interest groups, and Healthcare providers will be discussed and analyzed. Prerequisites: BUS 275, BUS 321, BUS 371, and BUS 381.

BUS 470 Business Policy and Strategy
A capstone course focusing on the integration of business principles in the formulation of organizational policy and strategy. Emphasis on managerial decision making as it relates to development and implementation by a variety of businesses, both domestic and international. Prerequisites: All Business Administration core requirements or permission of the Instructor.

BUS 490 Special Topics
Investigation of related topics which may vary with each offering. Prerequisite: Junior standing.

BUS 495 Sport Seminar
Research and discussion of critical questions in physical education and sport management; topics to be studied will vary according to the concern of seminar students. Prerequisite: At least 39 hours of BUS course work.

BUS 496 Internship in Healthcare Management
This course provides an opportunity for experience in a Healthcare work position with management content as it relates to any functional area of business. Students will learn management under the supervision of professionals in the field. The internship includes both a practical applied component and an analytical research component. All internships must be pre-approved by the Division of Business and Economic Internship Coordinator. Prerequisites: Junior/senior standing in Business Administration major with an emphasis in healthcare management, consent of internship instructor, Division Chair, and Dean. Can be repeated once for credit as an elective in the Healthcare Management emphasis.

BUS 497 Sport Management Internship
This course includes on-the-job learning in a sport management setting. Field experience involving supervised contact with Sport administrators. Forty-five contact hours per semester hour credit is required. Prerequisites: Completion of all requirements of the Sport Management emphasis and consent of the Instructor, Division Chair, and Dean of the College of Arts and Sciences.

BUS 498 Internship
Work experience supervised and related to the student's academic program for approved candidates for the B.B.A. Prerequisites: Junior standing and designated courses completed.

BUS 499 Directed Individual Study in Business
A student of junior or senior status may pursue special studies in the field of business. Open to candidates for the B.B.A. degree and minors only. Prerequisites: Consent of the Instructor, Division Chair, and Dean of the College of Arts and Sciences.
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