The Master of Business Administration program at the University of Pikeville empowers you to lead in a competitive global business environment. Whether your goal is to advance in your current profession or launch a new career, the UPIKE MBA provides relevant curriculum and experiences that prepare you for success. Our online format offers professionals the flexibility to earn an MBA degree while working full time.
Why pursue a UPIKE MBA?

  • 100% online. Balancing a career while pursuing a UPIKE MBA has never been more convenient. Our online classrooms allow you to earn a quality degree on your schedule.
  • Specialized concentrations. We offer three areas of focus beyond your foundational MBA coursework to fit your goals and career aspirations. The Professional, Healthcare, and Entrepreneurship concentrations equip learners with specialized knowledge applicable to high-demand careers.
  • Flexible curriculum. Our program allows you to integrate coursework into your schedule. Complete 36 credit hours in 21 months or accelerate your learning experience with our 11-month track.
  • Designed for business and non-business students. A UPIKE MBA prepares learners from varying educational and professional backgrounds to think strategically in an ever-changing business environment.
  • Dedicated, experienced faculty. Our professors are leaders in their fields and bring the curriculum to life with applied knowledge and experience.
  • Return on investment for your employer. Earning a UPIKE MBA allows you to add value to and increase engagement in your organization. Maximize your analytical and decision-making skills through our program, which emphasizes the application of business principles and management competencies.
Cathy Maynard
Phone: (606) 218-5020 
E-mail: cathymaynard@upike.edu

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M.B.A. Core Requirements
(24 Hours Required)

Course Title Credit Grade Term Taken
BUS 531 Managerial Accounting 3    
BUS 546 Business Statistics 3    
BUS 551 Managerial Economics 3    
BUS 561 Financial Management 3    
BUS 571 Marketing Management 3    
BUS 580 Organizational Behavior 3    
BUS 585 Leadership 3    
BUS 590 Strategic Management 3    

M.B.A. students will also complete 12 credits hours in addition to the core curriculum.  Students will complete one of the following specializations to earn the master’s degree in business:

(12 Hours Required)

Course Title Credit Grade Term Taken
BUS 567 Ethics in Management 3    
BUS 575 Operations Management 3    
BUS 588 New Venture Development 3    
BUS 598 Entrepreneurship Capstone 3    


Healthcare Management
(12 Hours Required)

Course Title Credit Grade Term Taken
BUS 556 Healthcare Law and Policy 3    
BUS 576 Healthcare IT 3    
BUS 586 Healthcare Seminar 3    
BUS 594 Healthcare Management Capstone 3    


(12 Hours Required)

Course Title Credit Grade Term Taken
BUS 568 Innovation and Opportunity 3    
BUS 578 Corporate Entrepreneurship 3    
BUS 588 New Venture Development 3    
BUS 598 Entrepreneurship Capstone 3    


BUS 531 Managerial Accounting The focus of this course is on managerial accounting concepts, including costing, budgeting, forecasting, planning and control. Additional emphasis is placed on preparing and using financial statements as well as various managerial reports for decision making.
BUS 546 Business Statistics This course develops the statistical tools necessary to numerically analyze problems faced by business. We will construct, measure, and analyze variables appropriate in the study of business decisions. This includes the proper design of experiments, collection of data, summary measures, and hypothesis testing. We will use linear regression to analyze relationships between variables and to identify time trends in our data.
BUS 551 Managerial Economics This course develops the economic tools necessary for profit maximization. Profit maximization has two key elements; a firm's revenue and a firm's costs. Consumers are the source of a firm's revenues. Thus, we will analyze consumer behavior. To understand costs we will first analyze production theory which is the study of resources and their use. Resources require payment; therefore, production theory leads naturally to cost theory. Finally, we will analyze profit maximizing behavior in the following market structures: perfect competition, monopoly, monopolistic competition, and oligopoly.
BUS 561 Financial Management This course details an examination of the role of financial management of the firm in short-term and long-term resource utilization. Emphasis is given to the basic techniques utilized in financial decision making such as; valuing cash flows, designing capital structure and determining the optimal capital structure of a firm, managing working capital, project valuation, interest rate structure, bond and stock valuation, required rates of return and financial forecasting with ratio analysis. This course requires a major project to determine the past, present and future financial health of a major corporation. Projects will be presented during the last two class sessions.
BUS 566 Healthcare Law and Policy A survey of the legal environment of the health services industry in a policy perspective, with particular attention to the tensions and trade-offs between quality and cost concerns. Topics for study may include access to health care; private and public programs for financing and purchasing health services; the role of professionalism versus the new commercialism in health care; the application of antitrust law in professional fields; public regulation of institutional providers; certification of need; personnel licensure; private personnel credentialing and institutional accreditation; liability for medical accidents; legal liabilities associated with the administration of health benefits; and public regulation of managed-care organizations.
BUS 567 Ethics in Management This course will explore the salient issues facing manager today. Ethics, social responsibility, sustainability, and legislation are concerns in the business environment managers must contemplate when making decisions. Managers will encounter ethical dilemmas and are responsible to numerous stakeholders. Through text, case studies, videos and experiential learning students will improve their skills of moral reasoning and ethical decision making.
BUS 568 Innovation and Opportunity This course focuses on the initial stages of entrepreneurship and innovation. The ability to generate ideas, identify problems, and find gaps in the market will be studied. Students will learn to assess the feasibility of their ideas in order to develop legitimate plans to seize viable opportunities.
BUS 571 Marketing Administration This course will examine the role of marketing manager as strategy planner. A brief review of basic marketing principles will be followed by a discussion of market segmentation, product positioning, buyer behavior, global marketing, and services marketing. Students will develop their critical problem solving skills through the analyses of case studies and real world marketing applications.
BUS 575 Operations Management This course emphasizes the importance of managing manufacturing and service operations in organizations. Students will learn how and where to minimize waste and expenses in organizations by applying the concepts and techniques taught in operations management to improve quality and efficiency. For managers to make informed decisions for improving the planning, scheduling, and controlling of a firm’s operations; they must understand process analysis, quality, productivity, workflow analysis, project management, inventory management, capacity analysis, etc.
BUS 576 Healthcare IT The course examines the strategic effectiveness, operational efficiency, and patient experiences of information technology (IT) in health care organizations. This course is designed around clinical and business applications for health care and focuses on critical IT management, technology, and data issues for the health care industry. The course explores IT topics, such as health care analytics, data security, cloud computing, and IT project selection and implementation. The conceptual framework of the course is a process perspective where (1) the IT strategy is shaped by external and internal forces, is aligned with the organizational strategy, and drives the IT processes, and (2) the IT processes are enabled by the competencies and capabilities of the IT providers and users.
BUS 578 Corporate Entrepreneurship To stay competitive in today's business environment companies must innovate. Technology advancements, globalization, and direct competitors are forces corporations must consider. Corporate entrepreneurship is the process of seeking the opportunities, marshalling resources, and executing to achieve innovation, growth, and advantage for the established organization. This course will examine the methods and activities involved.
BUS 580 Organizational Behavior This course is concerned with describing, predicting, and understanding how people behave in organizations. With a firm understanding of organizational behavior, managers may improve the performance of their organization and experience substantial improvements in their abilities for job selecting, training, and motivating employees. Topics include communication, culture, group dynamics, motivation, organizational design, and organizational development.
BUS 585 Leadership Leadership is the process of influencing other people to achieve organizational goals. This leadership course traces the evolution of leadership thought and theory. Students will develop their skills of critical analysis and work to translate theory into practical application. Primary focus is given to expanding the scope and depth of the student’s leadership knowledge, self-knowledge, and personal model of leadership via the use of lecture, research, case study, experiential exercises, and leadership skills practice.
BUS 586 Healthcare Seminar The course is built around a health care immersion trip to a university- or association-sponsored conference, plus meetings at health-care organizations near the conference. Students will attend pre-trip preparation sessions. After the trip, students will demonstrate their learnings at workshop sessions. These after-trip sessions will include reflective discussions, relevant research, evaluative presentations, and critical writings. Topics for the pre- and after-trip sessions will be based on the content of the immersion experience.
BUS 588 New Venture Development In this course, students will develop a detailed business plan for a start-up company and prepare to present their plan in competition events. To gain an understanding of the entrepreneurial process, the major topics of opportunity recognition, value proposition, feasibility analysis, business models, the founding team, critical risks, market strategy, and capitalization will be examined. Experiential learning is also strongly emphasized as student teams will actually work outside of the classroom to find, interview, and acquire customers, suppliers, and the relationships necessary to starting a venture.

BUS 590 Strategic Management This course is designed for students to attain the skills necessary to create and sustain competitive advantage through strategy formulation. This is accomplished through learning how to analyze industries and competitors to ascertain the risks and opportunities, and developing the firm’s resources and capabilities to capitalize on strengths and overcome weaknesses. The course will provide exposure to the theories, models, and techniques of strategic management through the text, cases, video, and experiential activities.
BUS 594 Healthcare Management Capstone This course is designed to provide a culminating experience for students by integrating knowledge and skills acquired from the previous coursework. Students demonstrate a mastery of the competencies of the MBA in Healthcare Management program through a research project by addressing complex problems within the healthcare industry. Prerequisite: Satisfactory completion (a grade of C or higher) of all UPIKE MBA program courses.
BUS 598 Entrepreneurship Capstone The capstone course is to be taken in the final term. It focuses on innovation by integrating and applying the skills and knowledge acquired throughout the MBA program. With the approval of the instructor, a variety of project options are available, such as consulting for a real company, creating a new strategic initiative for an existing organization, or the planning of a new business. With each of these projects, students must research, analyze, and design compelling, innovative solutions. The course culminates with a written project report and presentation. Prerequisite: Satisfactory completion (a grade of C or higher) of all UPIKE MBA program courses.


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